CELEBRATING KIDS
Namasthe World is a storytelling company from India. We turn the craft traditions of Andhra Pradesh into toys, characters and tales that children everywhere can hold.
Namasthe World began at home in Hyderabad, when two new parents went looking for toys that looked and sounded like the India their child was growing up in. They did not find many. So they started making them.
We launched in January 2023 with plush companions, then wooden puzzles and blocks. Today our characters sit on shelves at Hamleys and Mothercare and travel home through Amazon.
Now we are writing the next chapter with the people who have made toys by hand for generations: the artisans of Etikoppaka, Kondapalli and five more craft villages of Andhra Pradesh. Every toy we make with them comes with a character, a story and the name of the place it came from.
Six friends lead every Namasthe World story. You will find them on our toys, in our books and soon on screen.
The one who asks why
The one who tries first
The cream calf. "Namasthe, world!"
The blue peacock
"Every toy has a tale!"
Our robot. "Hello, future!"
Seven little lights on the map of Andhra Pradesh. Each one is a village with a craft the world should know. We begin in Etikoppaka.
This season our story moved from the toy shelf to the state stage.
A bigger world for children. A stronger place for makers. Here is what we are building.
Our first animated stories, where the wooden toys of Etikoppaka wake up. In development, in Telugu and English.
Etikoppaka toys and gift sets with a character, a tale and a QR code that shows you who made yours. The pilot runs from December 2026.
Handmade toys meeting AI and robotics, so a child can ask Gopu a question and hear an answer in their own language.
Peeku, Gopu, Meera and Chintu as huggable 11 inch friends. Now in sampling.
Proposed apparel and handloom centres in Visakhapatnam and Kurnool, where fabric offcuts become dolls, soft toys and children's clothes, and weavers and local women find steady work.
A fantasy universe of our own, growing from toys into books, games and film.
"We wanted our children to grow up with toys that carry where they come from. Every character you meet here started at our kitchen table, and every craft toy starts in an artisan's hands. Thank you for bringing them home."
Put our cast on your products, or build a campaign with them.
Talk about licensingIf you make things by hand in Andhra Pradesh, we want to hear from you.
Work with us
